In this course, you will explore how to develop agile business strategies focused on delivering value to customers in dynamic markets. You will learn techniques to foster customer-driven innovation, incorporating customer insights into strategic decisions and product development. Additionally, the course will focus on creating customer-centric organizations that are agile, responsive, and capable of evolving with market needs.
This course is perfect for leaders and product managers looking to improve customer engagement through innovation. No prior experience in customer strategy is needed, though a background in business leadership will be beneficial.
Overview
Syllabus
- Customer-Centric Innovation
- In this module, you will learn how companies can build greater customer-centricity, speed, and flexibility into their DNA, allowing them to out-innovate the competition and thrive in the “age of agility.”
Taught by
Duke Corporate Education
