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Coursera

Business Strategy: Value Proposition Essentials

Coursera Instructor Network via Coursera

Overview

Embark on a transformative journey with Strategic Value Propositions – a lively class designed for visionary business executives, inventive marketers and ambitious entrepreneurs who are determined to carve out a niche in a crowded market. In this course, you'll develop the art and science of articulating the unique benefits of your products or services, transforming everyday offerings into must-have solutions. This course is ideal for aspiring Business strategists, Product managers, Business students, Business leaders, Business owners, Marketing professionals, Brand strategists, Content creators, Product managers, Entrepreneurs and Start-up founders, Sales executives, Business consultants and Analysts:, Project leaders and Managers. No prior experience in strategic management is required, but a basic understanding of business management, familiarity with product and service management, and an interest in marketing and communications are beneficial. A willingness to learn and apply new concepts is essential.

Syllabus

  • Business Strategy: Value Proposition Essentials
    • In this, you'll develop the art and science of articulating the unique benefits of your products or services, transforming everyday offerings into must-have solutions. Delve deeply into the mesmerizing world of value propositions. Via collection of select dynamic videos, you will explore subtle differences in communication between industries.

Taught by

Marta Sotto-Mayor

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