This comprehensive workshop takes a deep dive into Google Analytics and its many applications.
Learn how to set up an account and understand what you should be tracking. Leave with a solid understanding of the tool and how to optimize its wealth of data to your advantage.
A Google Analytics account is not mandatory. However, if you already have one, please make sure you have access to it during class.
New: Introduction to GA4
GA4, short for Google Analytics 4, is Google's latest version of Google Analytics. In this course, we will provide an introduction to GA4, as it's still in development, and many of the Universal Analytics features are still unavailable in GA4. The changes in GA4 are exciting and include a new interface, a new data model and new methods for tracking events that matter to you. This will help you get on a path to success once GA4 is ready for full adoption.
What You'll Learn at a Glance
- Understand what Google Analytics is
- Determine important KPIs you need to track
- Take a deep look into Google Analytics Reports
- Get a deeper look into your website visitors' behavior to find opportunities for growth
- How to track the success of your marketing campaigns with Google Analytics
- Learn how to answer specific marketing questions stakeholders ask
- Understand key terms in Google Analytics
- What are the differences in GA4 compared to the Universal Analytics
- How to get started with GA4
- A walkthrough of the GA4 Interface
Custom solutions for every team:
Purchase Vouchers or Group Classes
You can purchase group vouchers so your employees can attend any of our courses at their convenience on weeknights, weekdays, or weekends. Our classes are live online or in person at our Manhattan offices. When you invest in a large block of vouchers, you'll also receive a custom registration tracking portal to manage them.
With various courses on our calendar, you don't have to worry about coordinating with each employee to find a class that works for them. Your employees can use their vouchers to enroll in classes that fit their proficiency, schedule, and location needs.
Learn Relevant Skills from Industry Experts
Your employees will leave our training as proficient users who can implement what they've learned the next day. Your employees will also have our course files to keep forever so they can continue using their training as a guide for their day-to-day tasks.
Our hands-on curriculum and focused instruction cater to every learning style. We simulate the challenges your employees will actually face on the job.
We have extensive experience developing curricula for various training sessions, either onsite at your office, in our Midtown Manhattan offices, or through remote virtual training. Our programs can be completely customized to suit your training needs.
