Did you know that 29% of marketers rate email marketing as the most effective marketing channel? With budgets being squeezed and paid ad engagement on the decline, email marketing is one of the most effective channels for marketing your business today. While newsletters have their place, the smartest companies are harnessing the power of automation. Timely, personalised, and super-relevant emails that get opened, read, and clicked – these eventually drive better results for your business.We’ll go deeper into exactly what automation is and show you different ways you can use email automation in your own business to grow your revenue.Please NoteThis workshop is highly interactive with group activities and discussions throughout. To participate you will need to:Have your camera turned on for the entire sessionHave an accessible microphoneBe in a quiet, well-lit space with minimal distractionsStrong internet connectionTakeawaysSetting up for success – the right systems and strategiesSegmentation tactics for your email listTips for delivering personalised, relevant, timely content5 must-have triggers for marketing automation success.PreparationIn preparation, please download Zoom.This session is not recorded however, you will receive the instructor’s slides following the session.
Overview
Taught by
General Assembly
