Be a savvy Digital Marketer. From social media and content strategy to paid campaigns and analytics, you’ll learn digital-marketing tactics that greatly increase engagement. Within 5-weeks, you'll learn to acquire and convert customers across multiple channels and use analytics to measure and improve your campaigns. Material is taught through videos, quizzes, and challenges while you'll schedule 1:1 calls with a mentor every week. What you'll learn: GA’s Digital Marketing Framework and the “Funnel”: Learn how to set objectives and plan a digital marketing campaign. Understand how the concept of a funnel has evolved and what parts of it are most relevant for you. Customer Acquisition and Channels: Learn how to use various channels - paid, search, content, social and more - to acquire customers. Conversion and Retention Marketing: Learn how to generate leads, optimize landing pages and run email campaigns to convert and retain your customers. Measurement and Metrics": Learn how setting KPIs, tracking metrics and analyzing data can help you understand and improve your campaigns. Final Project: Complete a digital marketing campaign brief that will prepare you for planning, running, executing, and measuring a real campaign.Important notes:Most course content is taught through videos, quizzes, slideshows and projects. Take advantage of these interactive and educational tools at any time. Connect with your mentor to schedule weekly one-on-one meetings at intervals that work best for you.Schedule posted is the start and end date. Class is accessible anytime within the period. Explore lessons and projects at your convenience; a week’s content takes about 6 to 8 hours to complete.Restrictions:This program is not open to enrollments for individuals who plan to take the course from the following US states: Alabama, Nebraska, Oklahoma, Utah, Wisconsin, and Wyoming.
Overview
Taught by
General Assembly
