Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. We’ll take a deep dive into the world of Instagram as a powerful selling tool and a great way to reach and connect with the right audience.You'll walk away with the best Instagram knowledge and practices that will allow you to define a more robust social message that resonates well with your brand.Who is this workshop for?Anyone who either manages or is interested in managing an Instagram Business account. This workshop is more beneficial if you are not a total beginner, and is ideal as a follow up to our Introductory Instagram Masterclass.Takeaways:Build a cohesive Instagram strategySet clear and realistic S.M.A.R.T. goalsDefine and understand your target audienceOptimize your pageLearn about all the native Instagram Business ToolsSet visual & editorial brand guidelinesOrganize your brand’s content pillars and social media calendarPlan a good caption anatomy, hashtag strategy and posting frequencyUnderstand how the Instagram algorithm worksLearn how to drive engagementDive into Instagram insights and analyticsGet to know some apps and services to help with your planningHave a brief overview of Instagram AdsPreparationBring your phone and a notepad. Make sure to switch your Instagram account into a business account if you haven’t done so already.
Overview
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General Assembly