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IE Business School

Building Culture in a Scale Up

IE Business School via Coursera

Overview

Company culture changes in the shift from startup to scaleup – and it's vital to create and sustain a culture where everyone on the team understands the company's mission, values, strategy and objectives. This course will help you get that crucial culture piece within your scaleup right. You'll discover the role the company founder and the company culture play in ensuring a successful transition from startup to scaleup, gain insights on building and fostering diverse teams, and understand the critical importance of implementing corporate governance structures that make sense for your company. Culture can be your company's superpower, and with this course, you'll be able to build and maintain the company culture that will bolster your company from the startup phase through the scaleup phase – and beyond.

Syllabus

  • Culture
    • Culture scales - people don't. If you want people to behave the same way when the founder is in the room as when they are not, then you have to get the culture piece exactly right. In this module, we discuss the concept of culture from a scaleup perspective to understand its importance, and we begin to establish key practices for building and promoting company culture through periods of growth and transformation.
  • Diversity
    • Diversity encompasses different backgrounds - nationality, age, gender - but it also includes bringing in people with different experiences and strengths. In this module, you´ll gather insights from succcesful companies who have built diversity into their culture and learn how you can build and foster diversity across global and international teams.
  • Corporate Governance
    • There´s no getting around it: as you begin to scale up, you need to have strong corporate governance. In this module, you´ll learn about advisory boards and other structures you need to ensure that you cover your bases in terms of compliance and general requirements.
  • Teams
    • This week, you'll explore how to scale up your team by hiring and retaining great people and building a "great team" - not a mystical great team, but a team that fits your needs and your objectives. You'll delve into the science behind great teams and gain key tips for making sure that employees are onboarded effectively into your scaleup.

Taught by

Coursera QA Team and Joe Haslam

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