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Semrush Academy

How to Boost E-Commerce SEO with Internal Linking

via Semrush Academy

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Overview

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Learn the strategic role internal linking plays in optimizing e-commerce SEO. From fundamental concepts and best practices, to practical approaches, this course will give you the tools needed to leverage internal linking for enhanced SEO performance.

Syllabus

  • Lesson 1: Introduction to Internal Linking
    • This introductory lesson begins with fundamental internal linking concepts. You’ll gain insights into the power and impact of internal linking.
  • Lesson 2: Internal Linking Principles
    • In this lesson, you’ll explore the principles of internal linking, demonstrating its application and highlighting the significance of page authority.
  • Lesson 3: Internal Linking Best Practices
    • In lesson 3, you’ll learn internal linking best practices, revealing prime opportunities for internal links across various elements such as category pages, product pages, and navigation links.
  • Lesson 4: Advanced Internal Linking
    • In this lesson, you’ll tackle advanced topics like canonical tags, JavaScript dependencies, and troubleshooting issues such as redirects and pagination.
  • Lesson 5: Troubleshooting and Optimizing Internal Links
    • In this final lesson, you’ll gain practical insights on troubleshooting and optimizing internal links, utilizing tools, identifying orphaned pages, and optimizing anchor text for targeted keywords.

Taught by

Luke Carthy

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