Analyzing Market Attractiveness Using Creately
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Overview
By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the Creately platform to explore and analyze the factors that contribute to business success. This is an important step for individuals or companies wanting to explore new markets for products or services.
You will engage in evaluating through examples and hands-on practice examining business immediate forces shaping markets including competitors, suppliers, buyers, threats of new businesses entering the segment, and substitute products. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for new business or service. This Course furthers the knowledge and skills acquired during "Analyzing Macro-Environmental Factors Using Creately", and is important step in engineering a successful product or service.
Syllabus
- Project Overview
- This course is developed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy. This is an important step for individuals or companies wanting to explore new markets for products or services. Together we will explore factors identifying sector attractiveness including the powers of suppliers, buyers, substitutes, competition, and threats of new entry to the market.By the end of this project, you will be fluent in identifying and analysing business markets and how to discover their attractiveness to new products and services.
Taught by
Jasper Albert
Reviews
5.0 rating, based on 1 Class Central review
4.6 rating at Coursera based on 118 ratings
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Fantastic content with hands on learning, the methods used are very relevant. Th delivery is paced well and the examples are thoroughly used.