Completed
The Modem Marketing Organization
Class Central Classrooms beta
YouTube videos curated by Class Central.
Classroom Contents
Product Marketing for New Products
Automatically move to the next video in the Classroom when playback concludes
- 1 Intro
- 2 Product Marketing
- 3 Start with the Customer
- 4 The Modem Marketing Organization
- 5 Highlight the Right Points
- 6 Telling Your Story
- 7 Why Current Solutions Will Fail
- 8 What's Needed & Why
- 9 Show The Product
- 10 Tell About A Success
- 11 Propose Next Steps
- 12 Pricing Principles
- 13 Start By Identifying What Should Be Valued
- 14 Map Features to Users/Groups
- 15 Assign Value to the Features
- 16 Pricing Example
- 17 Pricing Reminders
- 18 Launching New Products or V.x Releases
- 19 Materials You Need
- 20 Analyzing the Competition
- 21 Differentiation
- 22 Everyone is a Source of Competitive Analysis
- 23 Competitive Strategy & Execution Elements
- 24 Sales Enablement Materials
- 25 Sample Collateral
