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Start with the Customer
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Classroom Contents
Product Marketing for New Products
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- 1 Intro
- 2 Product Marketing
- 3 Start with the Customer
- 4 The Modem Marketing Organization
- 5 Highlight the Right Points
- 6 Telling Your Story
- 7 Why Current Solutions Will Fail
- 8 What's Needed & Why
- 9 Show The Product
- 10 Tell About A Success
- 11 Propose Next Steps
- 12 Pricing Principles
- 13 Start By Identifying What Should Be Valued
- 14 Map Features to Users/Groups
- 15 Assign Value to the Features
- 16 Pricing Example
- 17 Pricing Reminders
- 18 Launching New Products or V.x Releases
- 19 Materials You Need
- 20 Analyzing the Competition
- 21 Differentiation
- 22 Everyone is a Source of Competitive Analysis
- 23 Competitive Strategy & Execution Elements
- 24 Sales Enablement Materials
- 25 Sample Collateral
