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Public Relations
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Classroom Contents
Two Keys to Growth: User Acquisition and App Engagement - Cartoon Network Case Study
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- 1 Intro
- 2 User acquisition and User engagement
- 3 Example: Steven Attack the light
- 4 The importance of "Kids Friendly"
- 5 How does your game stand out?
- 6 Example: Ady Time: Game wizard
- 7 Localization
- 8 Example: Card wards
- 9 The game life cycle
- 10 Example: Teeny Titans
- 11 Maintain and nurture your fan base
- 12 Example: Powerpuff yourself
- 13 Analytics is KEY!
- 14 Marketing strategy
- 15 Public Relations
