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Lifetime value pitfalls
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Classroom Contents
Predicting Lifetime Value in the Apps World
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- 1 Intro
- 2 Predictive Analysis
- 3 Data
- 4 Contextual factors
- 5 Why is lifetime value important
- 6 Lifetime value pitfalls
- 7 Lifetime value formula
- 8 Lifetime value period
- 9 Monetization metric
- 10 Discount rate
- 11 Business Models
- 12 Premium
- 13 Cameron Gong
- 14 Subscriptions
- 15 Negative churn paradox
- 16 Dramafever churn analysis
- 17 Tactics to maximize lifetime value
- 18 Freemium apps lifetime value
- 19 Ads lifetime value
- 20 Hybrid models
- 21 Ultimate Guitar
- 22 Summary
