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Tipping the jar
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Classroom Contents
Persuasive Design
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- 1 Introduction
- 2 You have a great product
- 3 Its about love
- 4 Stages of persuasion
- 5 Scarcity in effect
- 6 What made this work
- 7 Tipping the jar
- 8 Anchoring
- 9 Social Proof
- 10 Cognitive Load
- 11 Example
- 12 Processing Fluency
- 13 Seduction Example
- 14 Closing the Deal
- 15 Stitch Fix
- 16 Goals
- 17 UI Patterns
- 18 Reinforce Behavior
- 19 Staying in Love
- 20 Variable Rewards
- 21 extrinsic motivation
- 22 intrinsic motivation
- 23 appropriate challenges
- 24 intrinsic vs extrinsic motivation
- 25 amplify intrinsic motivation
- 26 constrain experience
- 27 user goals
- 28 seduction
- 29 persuasive continuum
- 30 what do you want to build
