Persuasive Design

Persuasive Design

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Scarcity in effect

5 of 30

5 of 30

Scarcity in effect

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Persuasive Design

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  1. 1 Introduction
  2. 2 You have a great product
  3. 3 Its about love
  4. 4 Stages of persuasion
  5. 5 Scarcity in effect
  6. 6 What made this work
  7. 7 Tipping the jar
  8. 8 Anchoring
  9. 9 Social Proof
  10. 10 Cognitive Load
  11. 11 Example
  12. 12 Processing Fluency
  13. 13 Seduction Example
  14. 14 Closing the Deal
  15. 15 Stitch Fix
  16. 16 Goals
  17. 17 UI Patterns
  18. 18 Reinforce Behavior
  19. 19 Staying in Love
  20. 20 Variable Rewards
  21. 21 extrinsic motivation
  22. 22 intrinsic motivation
  23. 23 appropriate challenges
  24. 24 intrinsic vs extrinsic motivation
  25. 25 amplify intrinsic motivation
  26. 26 constrain experience
  27. 27 user goals
  28. 28 seduction
  29. 29 persuasive continuum
  30. 30 what do you want to build

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