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Online Experimentation and AB Testing
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- 1 Intro
- 2 Agenda
- 3 Background in Clinical Trials
- 4 What is A/B Testing?
- 5 Obama 2012 Campaign
- 6 Testing Call-to-Action Button
- 7 Testing Navigation Bar
- 8 Jocelyn or Michael?
- 9 Away Find - Mobile notifications for priority messages
- 10 Online Form
- 11 CALIFORNIA CLOSET
- 12 Why We Use A/B Testing
- 13 Multi-Variate Testing
- 14 A/B Testing vs Multivariate Testing
- 15 Control and Treatment
- 16 Metrics Used For A/B Testing
- 17 Null vs Alternate Hypothesis
- 18 Type I and Type II Error
- 19 The Cook and Smoke Detector
- 20 The Boy Who Cried Wolf
- 21 Confidence Interval Intuition
- 22 Calculating Confidence Interval
- 23 Steps in Experimentation
- 24 Categories of Metrics
- 25 A/B Testing Tools
- 26 Questions?
