Online Experimentation and AB Testing

Online Experimentation and AB Testing

Data Science Dojo via YouTube Direct link

Steps in Experimentation

23 of 26

23 of 26

Steps in Experimentation

Class Central Classrooms beta

YouTube videos curated by Class Central.

Classroom Contents

Online Experimentation and AB Testing

Automatically move to the next video in the Classroom when playback concludes

  1. 1 Intro
  2. 2 Agenda
  3. 3 Background in Clinical Trials
  4. 4 What is A/B Testing?
  5. 5 Obama 2012 Campaign
  6. 6 Testing Call-to-Action Button
  7. 7 Testing Navigation Bar
  8. 8 Jocelyn or Michael?
  9. 9 Away Find - Mobile notifications for priority messages
  10. 10 Online Form
  11. 11 CALIFORNIA CLOSET
  12. 12 Why We Use A/B Testing
  13. 13 Multi-Variate Testing
  14. 14 A/B Testing vs Multivariate Testing
  15. 15 Control and Treatment
  16. 16 Metrics Used For A/B Testing
  17. 17 Null vs Alternate Hypothesis
  18. 18 Type I and Type II Error
  19. 19 The Cook and Smoke Detector
  20. 20 The Boy Who Cried Wolf
  21. 21 Confidence Interval Intuition
  22. 22 Calculating Confidence Interval
  23. 23 Steps in Experimentation
  24. 24 Categories of Metrics
  25. 25 A/B Testing Tools
  26. 26 Questions?

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.