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How can we change the situation
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Classroom Contents
Creativity in the Age of Invention
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- 1 Introduction
- 2 Why does PR need a chief creative officer
- 3 Why product people need to lead
- 4 Data and technology
- 5 Technology and creativity
- 6 The Gramophone
- 7 Technology Takes Time
- 8 Creativity and Execution
- 9 The Internet and Creativity
- 10 How Technology Affects Creativity
- 11 What is Experience
- 12 Experience and Innovation
- 13 The Orion System
- 14 Simplicity and possibility
- 15 Team structure
- 16 Design problem
- 17 The RJ model
- 18 The crisis in the industry
- 19 The big idea
- 20 Exponential growth
- 21 Instagram stories
- 22 Its a crisis
- 23 Back to the beginning
- 24 Master the new medium
- 25 How can we change the situation
- 26 Ego
- 27 Creative grammar
- 28 Breaking up the traditional structure
