How to Measure SEO Dwell Time with Google Analytics and Google Tag Manager

How to Measure SEO Dwell Time with Google Analytics and Google Tag Manager

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- How to Measure Dwell Time

3 of 14

3 of 14

- How to Measure Dwell Time

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How to Measure SEO Dwell Time with Google Analytics and Google Tag Manager

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  1. 1 - Intro
  2. 2 - What is Dwell Time in Google Analytics?
  3. 3 - How to Measure Dwell Time
  4. 4 - Steps to Measure Dwell Time Using Google Tag Manager
  5. 5 - Copying Simo Ahava's HTML Tag
  6. 6 - Create Custom HTML Tag
  7. 7 - Adding History Change Listener Trigger
  8. 8 - Build Data Layer Variable for Listener SERP Bounce
  9. 9 - Build Data Layer Variable for Time to SERP
  10. 10 - Create a Custom Event Trigger Back to SERP
  11. 11 - Build a Google Analytics Tag
  12. 12 - Testing
  13. 13 - Create Custom Report in Google Analytics
  14. 14 - Summary

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