Designing Logos and Packaging with Illustrator and Photoshop - Efficient Design Tutorial Part 2

Designing Logos and Packaging with Illustrator and Photoshop - Efficient Design Tutorial Part 2

Adobe Creative Cloud via YouTube Direct link

Text on a path and rotating type orientation

23 of 28

23 of 28

Text on a path and rotating type orientation

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Designing Logos and Packaging with Illustrator and Photoshop - Efficient Design Tutorial Part 2

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  1. 1 Start
  2. 2 Intro of Dany
  3. 3 Dany’s showreel
  4. 4 Project overview
  5. 5 10 questions to get your project started
  6. 6 Brand target demographic
  7. 7 Brand Personality
  8. 8 Branding strategy
  9. 9 Brand competitors
  10. 10 Inspiration and Mood boards
  11. 11 Where does Dany find inspiration?
  12. 12 Work begins in Illustrator
  13. 13 Choosing and customizing fonts
  14. 14 Does Dany pitch one client concept or more than one?
  15. 15 Working with mockups
  16. 16 Adding some colorful design elements to the package
  17. 17 Testing illustrations and styles
  18. 18 Advice for presenting logos
  19. 19 The importance of confidence and communication
  20. 20 Testing different logo versions
  21. 21 Creating custom illustrations
  22. 22 Dany’s design through process moving forward with the branding
  23. 23 Text on a path and rotating type orientation
  24. 24 Custom shapes with the pen tool
  25. 25 Designing in RGB vs CMYK
  26. 26 Dany talks about working with Sumo Citrus
  27. 27 Experimenting with colors
  28. 28 A recap of Day 1

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