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Advice for presenting logos
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Classroom Contents
Designing Logos and Packaging with Illustrator and Photoshop - Efficient Design Tutorial Part 2
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- 1 Start
- 2 Intro of Dany
- 3 Dany’s showreel
- 4 Project overview
- 5 10 questions to get your project started
- 6 Brand target demographic
- 7 Brand Personality
- 8 Branding strategy
- 9 Brand competitors
- 10 Inspiration and Mood boards
- 11 Where does Dany find inspiration?
- 12 Work begins in Illustrator
- 13 Choosing and customizing fonts
- 14 Does Dany pitch one client concept or more than one?
- 15 Working with mockups
- 16 Adding some colorful design elements to the package
- 17 Testing illustrations and styles
- 18 Advice for presenting logos
- 19 The importance of confidence and communication
- 20 Testing different logo versions
- 21 Creating custom illustrations
- 22 Dany’s design through process moving forward with the branding
- 23 Text on a path and rotating type orientation
- 24 Custom shapes with the pen tool
- 25 Designing in RGB vs CMYK
- 26 Dany talks about working with Sumo Citrus
- 27 Experimenting with colors
- 28 A recap of Day 1
