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Conversion rate is tricky...
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Classroom Contents
Growth Hacking Using Data
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- 1 Intro
- 2 BI – the best decisions start here Mission - help business growth • Answers what question
- 3 Identify your Key Metric Identify #1 metric valuable for you
- 4 Data needs to have a meaning Use numbers in context ONLY. Be a story teller. Otherwise the punch line may be lost...
- 5 Engagement is the key Understand engagement metrics that lead to growth
- 6 Correlation Causation A/B test true to understand relationships
- 7 Conversion rate is tricky...
- 8 Understand Timing Know when you monetize your customer- at first touch point or later in their lifetime? • re-check frequently - it may change
- 9 Understand Behavior • How many times do they see pricing page?
- 10 Know your funnels Billing and Engagement funnels Pricing-checkout-order • Start survey-Edit survey-Send survey
- 11 Know your cohorts How is your retention doing y/y?
- 12 Break Down your Churn By Cohort • 1" term/2nd term or 1" purchase vs. 2nd purchase By Reason Compare yly
- 13 How old are your users? What is the age composition of your user base
- 14 Know your business globally What is your market penetration by country?
- 15 Compare yourself How do your prices compare to GDP or Big Mac Index?
- 16 Why? Data analytics=WHAT Talking to users=WHY
