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Classroom Contents
Getting New Users and Keeping Them Engaged
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- 1 Intro
- 2 The Social App Lifecycle
- 3 Mobile App Install Ads
- 4 Find the right customers
- 5 Optimize for Installs
- 6 Use the Facebook SDK to log installs
- 7 Target only new users
- 8 See install insights
- 9 Mobile Measurement Partners
- 10 Get Started
- 11 Case study: Runkeeper
- 12 Case study: TripAdvisor
- 13 It's more fun with friends
- 14 Case study: Waze
- 15 Bring them back with personal content
- 16 Re-engagement email: Quora
- 17 Page Post re-engagment: Upworthy
- 18 Location-based push: Green Bay Packers
