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Common web components
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Classroom Contents
Content Strategy and Information Architecture Workshop
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- 1 Introduction: Content Strategy
- 2 Content Strategy vs. Information Architecture
- 3 What is content strategy
- 4 Information architecture
- 5 How we do it
- 6 First step: Do your prep
- 7 Second step: Brainstorm and discuss content, tone, SEO
- 8 Third step: Sort and group to pages
- 9 Fourth step: How to structure the content
- 10 The web structure tool: Site Map
- 11 The web structure: The non-fancy way
- 12 Sitemap labeling matter
- 13 Types of structure
- 14 One page vs multi-page
- 15 Common web components
- 16 Homepage: purpose and structure
- 17 Navigation: purpose and best practices
- 18 Global vs Local Navigation
- 19 Using breadcrumbs
- 20 Do you need a search function?
- 21 Hero section
- 22 Testimonials
- 23 The logo bar
- 24 Pricing table
- 25 Product page
- 26 Checkout page
- 27 Forms
- 28 Contact page
- 29 Footer
- 30 Content development process
- 31 Do the heavy lifting for them
- 32 Ask for approval
- 33 Copywriting tips
- 34 Proofread
- 35 How I do a site map
- 36 Summary
