Completed
Second step: Brainstorm and discuss content, tone, SEO
Class Central Classrooms beta
YouTube videos curated by Class Central.
Classroom Contents
Content Strategy and Information Architecture Workshop
Automatically move to the next video in the Classroom when playback concludes
- 1 Introduction: Content Strategy
- 2 Content Strategy vs. Information Architecture
- 3 What is content strategy
- 4 Information architecture
- 5 How we do it
- 6 First step: Do your prep
- 7 Second step: Brainstorm and discuss content, tone, SEO
- 8 Third step: Sort and group to pages
- 9 Fourth step: How to structure the content
- 10 The web structure tool: Site Map
- 11 The web structure: The non-fancy way
- 12 Sitemap labeling matter
- 13 Types of structure
- 14 One page vs multi-page
- 15 Common web components
- 16 Homepage: purpose and structure
- 17 Navigation: purpose and best practices
- 18 Global vs Local Navigation
- 19 Using breadcrumbs
- 20 Do you need a search function?
- 21 Hero section
- 22 Testimonials
- 23 The logo bar
- 24 Pricing table
- 25 Product page
- 26 Checkout page
- 27 Forms
- 28 Contact page
- 29 Footer
- 30 Content development process
- 31 Do the heavy lifting for them
- 32 Ask for approval
- 33 Copywriting tips
- 34 Proofread
- 35 How I do a site map
- 36 Summary
