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Customer Management

Customer Management

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Marketing strategies to increase customer loyalty

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Marketing strategies to increase customer loyalty

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Classroom Contents

Customer Management

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  1. 1 Introduction and Agenda
  2. 2 Introduction to customer management
  3. 3 Customer relationship management
  4. 4 CRM software
  5. 5 Features of CRM
  6. 6 Customer experience management
  7. 7 CRM, SCM and PLM
  8. 8 Customer success management
  9. 9 Marketing strategies to increase customer loyalty
  10. 10 Summary

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