Creating Brand Identities from Start to Finish - Part 2

Creating Brand Identities from Start to Finish - Part 2

Adobe Creative Cloud via YouTube Direct link

Using the image trace tool

18 of 30

18 of 30

Using the image trace tool

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Classroom Contents

Creating Brand Identities from Start to Finish - Part 2

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  1. 1 Start
  2. 2 Intro of RK and recap of Day 1
  3. 3 Project overview
  4. 4 The project moodboard
  5. 5 Where does RK find images for moodboards
  6. 6 Choosing project colors
  7. 7 Choosing a font
  8. 8 Does RK design for liquor brands often?
  9. 9 Creating a wordmark
  10. 10 Does RK prefer designing Logos or wordmarks?
  11. 11 Transforming type
  12. 12 How did RK discover her design style?
  13. 13 Designing stickers with the shape tool
  14. 14 Using the Recolor artwork tool
  15. 15 Advice for font choices
  16. 16 Designing in CMYK vs RGB
  17. 17 Advice for using patterns
  18. 18 Using the image trace tool
  19. 19 Designing more stickers
  20. 20 Advice for starting your own business
  21. 21 How did RK get discovered?
  22. 22 How does RK balance client work and social media content?
  23. 23 Incorporating stickers into the design
  24. 24 Artist Spotlight: Jolo Arante
  25. 25 Advice for case study building
  26. 26 Working with mockups
  27. 27 Where does RK find great mockups
  28. 28 What is RK’s favorite part of the design process
  29. 29 Advice for organizing your projects
  30. 30 A recap of Day 2

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