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Loss aversion
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Classroom Contents
Cognitive UX - Using Cognitive Science and Psychology to Drive UX Design
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- 1 Intro
- 2 System 1 usually wins the race!
- 3 Blind Spot Bias
- 4 Fluency Heuristic
- 5 Visual hierarchy tools
- 6 Design Patterns
- 7 Aesthetic-usability effect
- 8 Aesthetically pleasing design...
- 9 Colors can prime emotions
- 10 Metaphors in visual imagery
- 11 Typefaces can convey character
- 12 Avoid Dissonant and Accidental Priming
- 13 Creating positive peaks
- 14 Reduce the impact of negative peaks
- 15 Leave a memorable last impression
- 16 Loss aversion
- 17 Create an emotional bond with free trial
- 18 Create FOMO with scarcity
- 19 Create FOMO with a countdown clock
- 20 Designer Biases
