Cognitive UX - Using Cognitive Science and Psychology to Drive UX Design

Cognitive UX - Using Cognitive Science and Psychology to Drive UX Design

Devoxx via YouTube Direct link

Avoid Dissonant and Accidental Priming

12 of 20

12 of 20

Avoid Dissonant and Accidental Priming

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Classroom Contents

Cognitive UX - Using Cognitive Science and Psychology to Drive UX Design

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  1. 1 Intro
  2. 2 System 1 usually wins the race!
  3. 3 Blind Spot Bias
  4. 4 Fluency Heuristic
  5. 5 Visual hierarchy tools
  6. 6 Design Patterns
  7. 7 Aesthetic-usability effect
  8. 8 Aesthetically pleasing design...
  9. 9 Colors can prime emotions
  10. 10 Metaphors in visual imagery
  11. 11 Typefaces can convey character
  12. 12 Avoid Dissonant and Accidental Priming
  13. 13 Creating positive peaks
  14. 14 Reduce the impact of negative peaks
  15. 15 Leave a memorable last impression
  16. 16 Loss aversion
  17. 17 Create an emotional bond with free trial
  18. 18 Create FOMO with scarcity
  19. 19 Create FOMO with a countdown clock
  20. 20 Designer Biases

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