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focus on the wrong metrics
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Classroom Contents
AB-Tests, Lies, Damned Lies, and Statistics
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- 1 Introduction
- 2 Who am I
- 3 ABtestdriven development
- 4 Doing the right thing
- 5 Biases
- 6 ABtest
- 7 Randomness
- 8 Questioning
- 9 Making better decisions
- 10 KPIs
- 11 Page Views
- 12 User Testing
- 13 Optimizely
- 14 Statistics
- 15 User Journey
- 16 Learning to make better decisions
- 17 The naive approach
- 18 Dividing concrete
- 19 Buckets
- 20 Bucket ID
- 21 Bucket Cookie
- 22 Bucket IDs
- 23 Google Analytics
- 24 Dashboards
- 25 histogram
- 26 tracking all tests
- 27 red button test
- 28 negative testing
- 29 nobody uses the data
- 30 focus on the wrong metrics
- 31 name your data
- 32 sampling
- 33 significance metrics
- 34 broken code
- 35 proxy testing
- 36 browser mode proxy
- 37 selenium
- 38 curve for change
- 39 double verification
- 40 subjectivity
- 41 quantify everything
- 42 be context aware
- 43 feel your curiosity
- 44 testdriven development
- 45 express development
