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The steady state credibility
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Classroom Contents
A Dynamic Model for Native Advertising
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- 1 Intro
- 2 Effects of native advertising
- 3 Credibility (MEDIA)
- 4 Payoffs
- 5 The Stackelberg differential game
- 6 Open Loop Stackelberg equilibrium
- 7 Follower's best response functions (Firm)
- 8 Leader's problem (Media)
- 9 Leader's equilibrium strategies (Media)
- 10 The steady state credibility
- 11 Answers to Research Questions
- 12 Cost of credibility
- 13 An open problem
