A Dynamic Model for Native Advertising

A Dynamic Model for Native Advertising

GERAD Research Center via YouTube Direct link

Payoffs

4 of 13

4 of 13

Payoffs

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Classroom Contents

A Dynamic Model for Native Advertising

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  1. 1 Intro
  2. 2 Effects of native advertising
  3. 3 Credibility (MEDIA)
  4. 4 Payoffs
  5. 5 The Stackelberg differential game
  6. 6 Open Loop Stackelberg equilibrium
  7. 7 Follower's best response functions (Firm)
  8. 8 Leader's problem (Media)
  9. 9 Leader's equilibrium strategies (Media)
  10. 10 The steady state credibility
  11. 11 Answers to Research Questions
  12. 12 Cost of credibility
  13. 13 An open problem

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