Marketing Analytics Courses

Great Learning

Marketing Analytics

Explore marketing analytics: track digital campaigns, overcome challenges, apply models, assess brand value, and calculate customer lifetime value. Discover career opportunities in this growing field.

• YouTube
• 56 minutes
• On-Demand
• Free Video

Maximizing ROI through Marketing Analytics: A Practical Guide for In-House Marketers

Aprenda a maximizar o ROI através de análises de marketing, focando em dados essenciais e ferramentas práticas para tomar decisões informadas e impulsionar o crescimento do negócio.

• Semrush Academy
• 1 hour 52 minutes
• On-Demand
• Free Certificate

Edureka

Generative AI's Applications in Marketing Analytics

Explore how Generative AI revolutionizes marketing analytics, uncovering insights, predicting trends, and optimizing campaigns while addressing ethical considerations and data privacy.

• Coursera
• 3 hours 20 minutes
• On-Demand
• Free Online Course (Audit)

Fundamentals of Marketing Analytics

Learn to measure and optimize marketing campaigns using Google Analytics, Search Console, and Semrush. Discover strategies for SEO, competitor analysis, and backlink evaluation to enhance your digital marketing efforts.

• Semrush Academy
• 2 hours 22 minutes
• On-Demand
• Free Certificate

Databricks

Marketing Analytics in a Cookieless World - Media Mix Models at Scale

Explore media mix models for privacy-preserving marketing analytics in a cookieless world, enabling accurate measurement and optimization of advertising campaigns.

• YouTube
• 20 minutes
• On-Demand
• Free Video

Microcredential

Text Marketing Analytics

Explora métodos avanzados de análisis de marketing como clasificación de texto, modelado de temas y análisis de redes semánticas usando Python, ideal para profesionales en ciencia de datos.

• Coursera
• 17 weeks, 3 hours a week
• On-Demand
• Paid Course

Microcredential

Foundations of Marketing Analytics

Develop data-driven marketing skills: extract insights, analyze relationships, forecast demand, conduct surveys, leverage social media, and optimize decisions using spreadsheet models.

• Coursera
• 30 weeks, 2 hours a week
• On-Demand
• Paid Course
• 6 courses

Meta Microcredential

Meta Marketing Analytics

1 review

Gain in-demand marketing analytics skills, from basic principles to advanced techniques. Learn to use tools like spreadsheets, SQL, and Tableau for data-driven decision-making in marketing campaigns and audience segmentation.

• Coursera
• 30 weeks, 4 hours a week
• On-Demand
• Paid Course
• 6 courses

University of Pennsylvania;  Wharton Microcredential

Marketing Analytics: Data Tools and Techniques

Learn how to measure, manage and analyze customer data to make effective marketing decisions.

• edX
• 6 weeks, 3-4 hours a week
• On-Demand
• Paid Course

Marketing Analytics: Stand Out by Becoming an Analytics Pro!

8188 ratings at Udemy

Marketing requires a new, analytical breed of professionals. Be at the forefront of your profession.

• Udemy
• 4 hours 57 minutes
• On-Demand
• Paid Course

Marketing Analytics: Forecasting Models with Excel

2032 ratings at Udemy

Master Marketing Analytics| Forecasting and Time Series analysis | Sales Forecasting| Build Forecasting models in Excel

• Udemy
• 6 hours 24 minutes
• On-Demand
• Paid Course

Marketing Analytics: Predicting Customer Churn in Python

Learn how to use Python to analyze customer churn and build a model to predict it.

• DataCamp
• 4 hours
• On-Demand
• Free Trial Available

Marketing Analytics & Retail Business Management using Excel

1508 ratings at Udemy

Retail analytics using MS Excel - Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling

• Udemy
• 7 hours 51 minutes
• On-Demand
• Paid Course

Marketing Analytics: Pricing Strategies and Price Analytics

1414 ratings at Udemy

Boost Profit by learning diff Pricing Strategies & Advanced Pricing Models in Excel. Complete Pricing Analytics in Excel

• Udemy
• 3 hours 28 minutes
• On-Demand
• Paid Course

Marketing Analytics in Google Sheets

Learn how to ensure clean data entry and build dynamic dashboards to display your marketing data.

• DataCamp
• 4 hours
• On-Demand
• Free Trial Available