Marketing Analytics Courses

Supervised Text Classification for Marketing Analytics

14 ratings at Coursera

Learn to use supervised deep learning for text classification in marketing analytics, covering machine learning workflows, neural networks, and practical implementation using Google Colab and Python.

• Coursera
• 12 hours 23 minutes
• On-Demand
• Free Online Course (Audit)

Managing Uncertainty in Marketing Analytics

68 ratings at Coursera

Explore methods to incorporate uncertainty in marketing decisions, including Monte Carlo simulations and probability distributions, to anticipate outcomes and make informed choices.

• Coursera
• 10 hours 51 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Analytics Capstone Project

29 ratings at Coursera

Apply marketing analytics skills to conduct exploratory data analysis, examine variable relationships, and develop a predictive model for solving real-world marketing problems.

• Coursera
• 11 hours 1 minute
• On-Demand
• Free Online Course (Audit)

Meta

Marketing Analytics with Meta

201 ratings at Coursera

Master Meta's marketing tools to create, analyze, and optimize ad campaigns through data-driven experiments, A/B testing, and advanced analytics, enhancing brand awareness and conversion rates.

• Coursera
• 13 hours 34 minutes
• On-Demand
• Free Online Course (Audit)

Meta

Marketing Analytics Foundation

1984 ratings at Coursera

Learn foundational marketing analytics principles, data collection methods, and tools like Google Analytics and Meta Ads Manager. Explore data-driven decision-making, privacy regulations, and digital marketing strategies.

• Coursera
• 11 hours 3 minutes
• On-Demand
• Free Online Course (Audit)

University of Maryland;  University System of Maryland

Digital Marketing Analytics: Tools and Techniques

50 ratings at edX

Explore data-driven decision-making using digital marketing analytics tools. Learn to derive actionable insights from customer data, develop hypotheses, and create compelling narratives for business success.

• edX
• 4 weeks, 3-5 hours a week
• On-Demand
• Free Online Course (Audit)

IIT Roorkee;  NPTEL

Marketing Research and Analysis-II

1 review

Practical approach to marketing research and data analysis using SPSS and AMOS. Covers multivariate techniques, hypothesis testing, regression, factor analysis, and SEM for researchers and industry practitioners.

• Swayam
• 12 weeks
• On-Demand
• Free Online Course

Marketing analytics: Know your customers

424 ratings at Coursera

Aprenda a medir e maximizar o valor do cliente usando análises de marketing tradicionais e digitais, comportamentais e preditivas para tomar decisões informadas e entregar produtos certos no momento certo.

• Coursera
• 20 hours 28 minutes
• On-Demand
• Free Online Course (Audit)

NPTEL;  IIT Kharagpur

Marketing Analytics

Learn R programming and advanced marketing analytics techniques, including consumer behavior, segmentation, pricing, forecasting, and data-driven decision-making for business success.

• YouTube
• 1 day 5 hours
• On-Demand
• Free Video

Assess for Success: Marketing Analytics and Measurement

1728 ratings at Coursera

Explore marketing analytics tools and practices to measure campaign performance, analyze data, and optimize strategies for better ROI. Learn to create media plans, conduct A/B tests, and present insights to stakeholders.

• Coursera
• 1 day 3 hours 18 minutes
• On-Demand
• Free Online Course (Audit)

Insper

Introdução ao Marketing Analítico

789 ratings at Coursera

Aprenda técnicas de Marketing Analítico para tomar decisões baseadas em dados, desde coleta e análise até segmentação de mercado e posicionamento de marca.

• Coursera
• 23 hours 35 minutes
• On-Demand
• Free Online Course (Audit)

Princípios de Marketing Analytics para Gerar Insights

798 ratings at FGV Educação Executiva

Aprenda tendências em marketing analytics, gestão centrada no cliente, experimentação e uso de big data e IA para gerar insights e melhorar o desempenho de mercado e alocação de recursos.

• FGV Educação Executiva
• 1 hour
• On-Demand
• Free Certificate

Digital Marketing Analytics

Learn to analyze digital marketing data, create effective campaigns, optimize websites, and leverage emerging technologies to drive business growth and engage customers online.

• Coursera
• 16 hours 23 minutes
• On-Demand
• Free Online Course (Audit)

Unilever

Advanced Tools for Digital Marketing Analytics

26 ratings at Coursera

Explore cutting-edge digital marketing analytics tools: automation, predictive analytics, video/mobile trends, AI, NLP. Learn scalability, targeting, and ethical considerations while preparing for a marketing analyst career.

• Coursera
• 20 hours 28 minutes
• On-Demand
• Free Online Course (Audit)

IIT Kharagpur;  NPTEL

Marketing Analytics

Combine marketing and analytics concepts to solve real-world problems through storytelling. Learn to identify, analyze, and solve marketing challenges using quantitative approaches and data-driven insights.

• Swayam
• 12 weeks
• On-Demand
• Free Online Course