Marketing Analytics Courses

The Digital Marketing Revolution

417 reviews

Explore the impact of digital technologies on marketing, examining how analog and digital worlds interact through domination, resistance, synergy, and transformation in the modern business landscape.

• Coursera
• 1 day 1 hour 55 minutes
• On-Demand
• Free Online Course (Audit)

Marketing in a Digital World

630 reviews

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.

• Coursera
• 1 day 4 hours 43 minutes
• On-Demand
• Free Online Course (Audit)

• Best of All Time

Marketing Digital: Content & Community Manager

275 reviews

Aprende a crear estrategias de marketing de contenidos y domina Facebook, Instagram, YouTube, Twitter y más. Mide KPIs y obten resultados.

• edX
• 5 weeks, 3-4 hours a week
• On-Demand
• Free Online Course (Audit)

• Best of All Time

Panjab University Chandigarh;  CEC

Digital Marketing

539 reviews

Develop digital marketing skills through hands-on practice with SEO, email campaigns, PPC advertising, social media, and analytics. Learn to create effective online strategies for business growth.

• Swayam
• 6 weeks
• On-Demand
• Free Online Course

• Best of All Time

Marketing Analytics

12 reviews

Measure, manage, and analyze marketing performance to maximize effectiveness and ROI. Learn to evaluate brand assets, customer lifetime value, and design experiments for data-driven decision-making.

• Coursera
• 16 hours 8 minutes
• On-Demand
• Free Online Course (Audit)

Foundations of marketing analytics

758 ratings at Coursera

Explore statistical and managerial segmentation, scoring models, and customer lifetime value analysis using R. Learn to identify, target, and predict the future value of customers for effective marketing strategies.

• Coursera
• 5 hours 28 minutes
• On-Demand
• Free Online Course (Audit)

Digital Marketing Analytics in Theory

35 reviews

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

• Coursera
• 20 hours 38 minutes
• On-Demand
• Free Online Course (Audit)

The Analytics Edge

80 reviews

Through inspiring examples and stories, discover the power of data and use analytics to provide an edge to your career and your life.

• edX
• 13 weeks, 10-15 hours a week
• On-Demand
• Free Online Course (Audit)

• Best of All Time

Google Analytics 4 Tutorials

85 reviews

Comprehensive guide to Google Analytics 4, covering setup, events, conversions, audiences, integrations, and consent mode. Includes hands-on instructions for website implementation.

• YouTube
• 1 hour 30 minutes
• On-Demand
• Free Video

Digital Marketing Analytics in Practice

23 reviews

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digita…

• Coursera
• 20 hours 14 minutes
• On-Demand
• Free Online Course (Audit)

University System of Maryland;  University of Maryland

Marketing Innovative Products and Services

80 reviews

Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market

• edX
• 4 weeks, 2-3 hours a week
• On-Demand
• Free Online Course (Audit)

• Best of All Time

Introduction to Marketing

71 reviews

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market st…

• Coursera
• 10 hours
• On-Demand
• Free Online Course (Audit)

• Best of All Time

University System of Maryland;  University of Maryland

Introduction to Transforming with Data Analytics and the Digital Organization

62 reviews

Learn how data analytics powers the digital organization and gives it a competitive edge.

• edX
• 4 weeks, 2-3 hours a week
• On-Demand
• Free Online Course (Audit)

Unsupervised Text Classification for Marketing Analytics

Aprende a usar aprendizaje profundo no supervisado para extraer temas e insights de datos textuales en marketing, con tutoriales en Python y un proyecto final. Utiliza Jupyter Notebooks y Google Colab.

• Coursera
• 13 hours 26 minutes
• On-Demand
• Free Online Course (Audit)

Network Analysis for Marketing Analytics

Explore network analysis for marketing data, covering text datasets and social networks. Learn key concepts, data structures, and visualization techniques through Python tutorials and a hands-on project.

• Coursera
• 10 hours 20 minutes
• On-Demand
• Free Online Course (Audit)