Sports Marketing Courses and Certifications

Microcredential

International Marketing & Cross Industry Growth

Explore cross-country and cross-industry innovation strategies, focusing on B2B, healthcare, hospitality, sports, and entertainment sectors. Develop skills to create innovative products using insights from multiple industries.

• Coursera
• 26 weeks, 2 hours a week
• On-Demand
• Paid Course
• 6 courses

Sports Management: The Essentials Course

682 ratings at Udemy

A Comprehensive Overview at How the Sports Industry Operates and the Challenges Facing the Modern Sports Industry Today

• Udemy
• 4 hours 41 minutes
• On-Demand
• Paid Course

Digital Media and Marketing

293 ratings at Udemy

Explore the impact of digital media on sports, learn essential marketing tools, and develop content strategies for the evolving sports industry landscape.

• Udemy
• 2 hours 2 minutes
• On-Demand
• Free Online Course

Sports Agents and the Athlete Management Business

172 ratings at Udemy

An In-Depth Look at the Work of Sports Agents and What They do for Athletes to Get the Most Out of Their Careers.

• Udemy
• 4 hours 4 minutes
• On-Demand
• Paid Course

The Complete Course on Sports Media and Communications

56 ratings at Udemy

Learn the Concepts Between Communication, Journalism and Broadcasting and How they Apply to the Sports Industry.

• Udemy
• 3 hours 38 minutes
• On-Demand
• Paid Course

How to Start Your Career in the Sports Industry

44 ratings at Udemy

A Detailed Guide on How to Obtain In-Demand Skills; Educational Tips; Building Your Experience and Professional Network

• Udemy
• 3 hours 31 minutes
• On-Demand
• Paid Course

Introduction to Sports Management

Master the fundamentals of sports administration, exploring management principles, historical context, and key responsibilities while examining ethical and legal considerations in athletic leadership.

• California Community Colleges System
• 16 weeks, 3 hours a week
• 20th Jan, 2025
• Paid Course

A Primer in Monetizing Your Creative Passion | Learn with Patreon

Unlock strategies to monetize your creative work with expert tips on assessing readiness, utilizing tools, budgeting, and growing your fan base for sustainable income.

• Skillshare
• 24 minutes
• On-Demand
• Free Trial Available

Sport Business Foundations

19 ratings at edX

Explore the sports industry landscape, career paths, and professional development strategies. Gain insights into various segments, from professional to youth sports, and learn essential skills for success in sport management.

• edX
• 4 weeks, 3-5 hours a week
• On-Demand
• Free Online Course (Audit)

Collision Conference

Opponent or Teammate - How to Approach New Consumers

Explore strategies for serving new customers while retaining core audience. Insights from HBO Sports on balancing innovation and tradition in the evolving media landscape.

• YouTube
• 17 minutes
• On-Demand
• Conference Talk

Collision Conference

Building a Winning Brand - FanDuel in Conversation

Explore FanDuel's brand evolution, growth strategies, and industry challenges with CEO Nigel Eccles, discussing social media impact, business models, and fan engagement across major sports leagues.

• YouTube
• 18 minutes
• On-Demand
• Conference Talk

The Aspen Institute

Future of Sports - Women Reimagining Professional Sports

Exploring how women's leadership in pro sports reshapes competition formats, athlete treatment, storytelling, and cultural impact, with insights from successful female-driven leagues and initiatives.

• YouTube
• 1 hour
• On-Demand
• Free Video

The Future of Women's Football with Gender Equality

Exploring the future of women's football, focusing on gender equality, increased participation, changing perceptions, and commercial growth to drive progress in the sport.

• YouTube
• 14 minutes
• On-Demand
• Conference Talk

Web Summit

Forever Faster: Puma's Shift from Storytelling to StoryDoing

Discover how Puma revolutionized its brand by shifting from storytelling to StoryDoing, transforming culture and community through innovative marketing strategies and collaborations.

• YouTube
• 22 minutes
• On-Demand
• Free Video

Web Summit

Why Can Athletes Brand Themselves Better Than Startups

Athletes leverage personal stories and achievements for rapid brand building, outpacing startups through authentic connections and real-time engagement on social media platforms.

• YouTube
• 23 minutes
• On-Demand
• Conference Talk