Marketing Courses and Certifications

IIT Kharagpur;  NPTEL;  IIM Bangalore

Consumer Behaviour

Explore decision-making processes, preferences, and choice heuristics in consumer behavior. Learn to design effective marketing strategies using psychological, anthropological, and economic insights.

• Swayam
• 8 weeks
• On-Demand
• Free Online Course

Understanding Marketing Basics

Grow your marketing skills and learn to connect your business with your target audience.

• FutureLearn
• 2 weeks, 4 hours a week
• On-Demand
• Free Online Course (Audit)

IIT Roorkee;  NPTEL

Marketing Research and Analysis

Learn essential marketing research techniques, from problem definition to data analysis, including qualitative methods, sampling, hypothesis testing, and advanced statistical tools for effective market insights.

• Swayam
• 8 weeks
• On-Demand
• Free Online Course

Marketing

Master essential marketing principles and strategies, from consumer behavior to digital promotion, while developing skills to create customer value, build strong brands, and make data-driven decisions in today's dynamic business landscape.

• XuetangX
• On-Demand
• Free Online Course

IIT Roorkee;  NPTEL

Retail Marketing Strategy

Explore retail marketing strategies, from traditional to digital, focusing on consumer behavior, multi-channel approaches, and emerging technologies. Gain insights for successful retail planning and management in India's competitive landscape.

• Swayam
• 8 weeks
• On-Demand
• Free Online Course

IIT Roorkee;  NPTEL

Introduction to Marketing Essentials

Explore marketing fundamentals, from segmentation to strategy, equipping you with essential skills to create value, communicate effectively, and excel in the dynamic world of marketing.

• Swayam
• 12 weeks
• On-Demand
• Free Online Course

University of Law

Strategic Marketing: Segmentation, Targeting, Positioning

Learn about the concepts of segmentation, targeting, and positioning, and discover why they’re crucial to any marketing strategy.

• FutureLearn
• 3 weeks, 3 hours a week
• On-Demand
• Free Online Course (Audit)

IIT Kharagpur;  NPTEL

International Marketing

Explore international marketing strategies, cultural dimensions, and global business practices. Learn entry modes, export processes, and marketing mix for successful international expansion.

• Swayam
• 8 weeks
• On-Demand
• Free Online Course

IIT Kharagpur;  NPTEL

Marketing Analytics

Combine marketing and analytics concepts to solve real-world problems through storytelling. Learn to identify, analyze, and solve marketing challenges using quantitative approaches and data-driven insights.

• Swayam
• 12 weeks
• On-Demand
• Free Online Course

IIT Kanpur;  NPTEL

Marketing Management - II

The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today.

• Swayam
• 8 weeks
• On-Demand
• Free Online Course

Welingkar Institute of Management;  IIM Bangalore

Consumer Buyer Behaviour

Explore consumer behavior dynamics, market segmentation, research methods, and decision-making processes. Gain insights to develop effective marketing strategies in today's competitive business landscape.

• Swayam
• 10 weeks
• On-Demand
• Free Online Course

Shanghai University of International Business and Economics

Marketing

Master essential marketing concepts, from customer value and market analysis to digital strategies and global expansion. Build practical skills in segmentation, positioning, pricing, and integrated communications for modern business success.

• XuetangX
• On-Demand
• Free Online Course

IIT Roorkee;  NPTEL

Global Marketing Management

This course will therefore provide first-hand knowledge of Global Marketing operations and help practitioners and budding scholars of international business.

• Swayam
• 12 weeks
• On-Demand
• Free Online Course

State Bank of India

Consumer Psychology in the Financial Industry

Financial Marketing Psychology is about comprehending the nuances of human behaviour and howhumans behave to marketing stimuli, nudges and situations.

• edX
• 4 weeks, 2-3 hours a week
• On-Demand
• Free Online Course (Audit)

IIT Roorkee;  NPTEL

Services Marketing : Integrating People, Technology, Strategy

Comprehensive exploration of service marketing strategies, focusing on customer satisfaction, global trends, and competitive advantage in diverse service industries.

• Swayam
• 12 weeks
• On-Demand
• Free Online Course