A/B Testing Courses and Certifications

Data Council

Beyond Simple A/B Testing - Advanced Experimentation Tactics

Explore advanced A/B testing strategies like Multi-Armed Bandits and Switchback Experiments to enhance data-driven decision-making and product development.

• YouTube
• 39 minutes
• On-Demand
• Free Video

Data Council

Case Studies from a Methodologist on an Experimentation Platform

Explore Microsoft's A/B testing methodologies, focusing on statistical evaluation and simulation frameworks, and learn about their variance reduction estimator's impact on service efficacy.

• YouTube
• 30 minutes
• On-Demand
• Free Video

Platform Engineering

Building an Experimentation Culture: Beyond the Platform

Discover strategies to foster a robust experimentation culture beyond platform implementation. Learn to overcome common obstacles and create an environment that embraces data-driven decision-making through A/B testing.

• YouTube
• 15 minutes
• On-Demand
• Free Video

USENIX

Being Intentional: AB Testing and Data Minimization - PEPR '24

Explore data minimization techniques for AB testing, focusing on statistical approaches that don't require linking to individual customer IDs, promoting privacy-conscious analytics practices.

• YouTube
• 19 minutes
• On-Demand
• Free Video

Toronto Machine Learning Series (TMLS)

Marketplace Experimentation at SpotHero

Explore dynamic pricing and experimentation in two-sided marketplaces. Learn about switchback testing and its application in improving KPIs for parking reservation platforms.

• YouTube
• 29 minutes
• On-Demand
• Free Video

Data Science Conference

The Specifics of AB-Testing for Unit Economics with Network Effects

Discover advanced AB testing methodologies for unit economics optimization in network-effect environments, focusing on scaling strategies and business growth metrics.

• YouTube
• 26 minutes
• On-Demand
• Free Video

Data Science Festival

Addressing Cultural and Technical Challenges in Product Experimentation - Beyond the Tool

Explore cultural and technical challenges in product experimentation, focusing on hypothesis testing, causal inference, and data science techniques beyond traditional methods.

• YouTube
• 41 minutes
• On-Demand
• Free Video

Data Science Festival

From Zero to Hero: Building an A/B Testing System from Scratch

Learn to build an A/B testing system from scratch, covering bucketing, splitting, feature toggling, and avoiding common pitfalls. Gain skills to implement successful testing for data-driven decision-making.

• YouTube
• 32 minutes
• On-Demand
• Free Video

LeadDev

Fundamentals of A/B Testing - Exploring Challenges and Benefits

Discover the fundamentals of A/B testing, its importance, and how to build a testing platform with a small team. Learn about challenges, cultural shifts, and metrics in testing.

• YouTube
• 37 minutes
• On-Demand
• Free Video

Facebook Ads: Cómo utilizar el poder de la publicidad en Facebook

62 reviews

Aprende a crear campañas publicitarias exitosas. Accede a tutoriales paso a paso de Audience Insights, Pixel de Facebook, A/B Testing y más.

• edX
• 5 weeks, 3-4 hours a week
• On-Demand
• Free Online Course (Audit)

Tableau;  Alteryx Microcredential

Predictive Analytics for Business

290 ratings at Udacity

Develop advanced analytics skills using Alteryx and Tableau to solve real-world business problems, prepare for Business Analyst roles, and make data-driven decisions.

• Udacity
• 2 months 2 weeks 2 days 3 hours 31 minutes
• On-Demand
• Paid Course

UX Research at Scale: Surveys, Analytics, Online Testing

196 ratings at Coursera

Learn UX research techniques for large-scale user insights: surveys, web analytics, A/B testing, and remote studies. Develop, analyze, and report on UX surveys while mastering data collection methods for informed design decisions.

• Coursera
• 18 hours 36 minutes
• On-Demand
• Free Online Course (Audit)

Microcredential

Statistics for Data Analysis

1 rating at Udacity

Master statistical analysis for data-driven decision-making. Learn descriptive statistics, probability, experimentation, regression, and A/B testing. Apply skills to real-world scenarios using Python.

• Udacity
• 2 months 3 weeks 1 day 6 hours 48 minutes
• On-Demand
• Paid Course

Engagement & Monetization | Mobile Games

You will learn the most effective monetization strategies for your game, how to keep your players interested and engaged, so that your game stands out in the app store.

• Udacity
• 3 weeks
• On-Demand
• Free Online Course

Marketing Data and Technology

Explore digital marketing analytics, focusing on Google Analytics to evaluate audience, measure success, and optimize strategies. Learn about AB testing, attribution models, and emerging trends.

• Udacity
• 3 weeks, 4-5 hours a week
• On-Demand
• Paid Course