University of Pennsylvania
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We're launching a new, learner-guided Study Group to take the Wharton School of Business online course Introduction to Marketing with learners worldwide. The study group welcomes everyone and will include weekly Zoom sessions hosted by Fabio, our Study Group coordinator. We're getting started on October 21. Come join us!
The Course
In this Study Group, we're going to be taking the online course Introduction to Marketing, which is offered by the Wharton School of Business of the University of Pennsylvania on Coursera. We'll learn about marketing, from branding to go-to-market strategies. How to stand out amid other companies? How to address the needs of customers? How to successfully launch a product? These are some of the questions we'll explore.
The Study Group
We're going to be taking the course over four weeks. You can expect a commitment of 2–3 hours per week. All along, we'll support each other through a dedicated discussion forum, where we'll be able to ask and reply to questions. And every week, we'll meet for a one-hour Zoom session to have a friendly chat among learners, discuss what we're learning, and motivate each other.
More Details
You can find a full overview of our Intro to Marketing Study Group in our announcement article. Join us!
Meet your Peer Coordinator
Fabio Dantas
@fabio
I’m an ESL instructor working 100% online since 2019 with a background in chemical engineering.
Schedule Oct 21st, 2021 – Nov 17th, 2021
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Week 1W1 October 21st – October 27th
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1.1
Branding & Strategy
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Week 2W2 October 28th – November 3rd
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2.1
Customer centricity
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Week 3W3 November 4th – November 10th
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3.1
Go-to-market strategies
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Week 4W4 November 11th – November 17th
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4.1
Branding & Communication
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4.2
Applied Marketing
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