Igniting the imagination: Precedents and Concepts

This course focuses on the object itself: What does it do, what does it say? How do objects convey ideas? The shape, volume, surface and color of an object constitute its overall visual aesthetic and can communicate the object’s use, utility, significance and value. Analysis, study, exploration and refinement of 3D form, looking at a variety of methods for producing iterative study models and prototypes. Students will be introduced to relevant theoretical approaches, including semiotics, through readings and group discussions. The goal of this course is to teach students how to control the semantic, formal and aesthetic dimensions of their design work so that it communicate the story of the designer, brand or company to the intended users/consumers.