An Introduction to Pricing Strategy and Revenue Management

ENAC via FutureLearn

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Details

This course may be unavailable.

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Provider

FutureLearn
Pricing

Free Online Course (Audit)
Languages

English
Certificate

Paid Certificate Available
Duration & workload

4 weeks, 3 hours a week
Sessions

Finished

Found in

Overview

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Demystify differential pricing and revenue management

How do airlines, hotels, resorts and other organisations manage their prices? Why are these prices apparently unrelated to costs and different for each consumer? And what are the underlying reasons and processes behind these prices?

On this course you’ll answer these questions and more. You will consider the pricing strategies of different industries and explore the mechanisms at the core of differential pricing and revenue management.

Through the course you will apply your learning to practical pricing problems, pricing simulation games and interactive case studies.

This course is for any professionals looking to apply pricing strategy and revenue management techniques to their organisation. It will also be useful to students of economics and business as well as everyday consumers keen to understand why and how prices vary.

Taught by

Nathalie Lenoir and Christophe Bontemps

Reviews

5.0 rating, based on 14 Class Central reviews

Start your review of An Introduction to Pricing Strategy and Revenue Management

L. Dobrowolski

This is a course for everyone on beginner level and on a medium-level for those interested in specific fields: airlines, hotels, hospitality. Declared workload is viable, but for full experience (additional materials, more involvement into discussio…

This is a course for everyone on beginner level and on a medium-level for those interested in specific fields: airlines, hotels, hospitality. Declared workload is viable, but for full experience (additional materials, more involvement into discussions) one should count several additional hours a week.
Many concepts discussed here are useful not only on professional level, as an insight into pricing strategies and their causes, and the current status of revenue management, but also as a part of personal life (how does the airline industry works - please keep in mind, the course is offered by a distinguished and single civil aviation university in France): how to buy a cheaper plane ticket or how do the mechanisms work under the hood. Discussed examples cover: flights, hotels, camping, theatres, zoos, wildlife parks vending machines etc.
A real asset of the course is the content and fine selection of cartoons, videos, additional reading and exercises. The instructors value your time. No article in 'additional reading' I find unapplicable, and I am quite a picky one, even those published in scientific journals were interesting in terms of results for a casual reader.
What I missed in this course is coverage of pricing schemes where revenue management possibility is limited but still can be useful (businesses without maximum capacity, like financial services).
Native English speakers: please forgive the instructors their pronunciation. They focused on the content and made it. Anyway, you'll understand every word and the purists have subtitles available.
Alejandro Motta

A compelling course on pricing strategies that combines videos, articles, exercises, quizzes, games, graphics, clear explanations, and interviews with the masters of Revenue Management. Teachers are well engaged in the forums, giving feedback and helping students to think about what they learn. Highly recommended for those who are into hospitality, travel or other service industries. If you want to be a Hotel Manager, you can't miss this course!
Hector Andrews

Nice variety of the learning material: clear and short videos, cartoon like animations, interviews, articles, and also access to a fantastic online pricing simulation platform.
The course is very concrete and practice oriented, and I am redefining right now my own pricing strategy thanks to it.
Highly recommanded.
Anonymous

I originally took this course to comply with CDP demands of teaching and NVQ assessor roles. It looked like the least objectionably on the list but turned out to be the one of the best course I have ever done. Absolutely Brilliant! I have learnt so much and thought about topics that I would have never have done before. I would highly recommend this course.
Andrés Chiodi

Very interesting and well prepared introductory course to this fascinating topic. Tutors are very involved, both preparing the materials as well as answering your questions and comments. This is a topic that every business oriented person should take seriously.
Anonymous

Very nice organized with good slides and interesting interviews. It is mainly as an introduction on the subject but experienced professionals could also find it interesting.
Anonymous

This is a great course that I got a lot from it. I am an marketer, and have many years experience in product marketing. I served several industries,starting from automotive, industrial equipment, healthcare food, safety protection wearings and now e…

This is a great course that I got a lot from it. I am an marketer, and have many years experience in product marketing. I served several industries,starting from automotive, industrial equipment, healthcare food, safety protection wearings and now entertainment about show industry. This course helped me to have a basic understanding for NPD - why company has to create new products? In the past I took it as grounded that we have to differentiate our offering from competitors in order to gain more market share.
But by learning this course, I know the reason in the previous level of product differentiation - the 2rd degree of price discrimination. And price discrimination comes from price-demand curve as guidance.
This course offered me a rope to thread all my knowledge points together to generate a bigger picture about the relationship between pricing and product marketing.
Anonymous

Awesome! I do really enjoy this course; at first I refreshed all the past thing I´ve learned, but the 2 lasts weeks I started to learn something new and different!
Educators and mentor were always answering questions and giving feedback.
I do really promote this course, it is very interesting, with excellent interviews with great RM experts and very smooth to understand!
Thank you very much, Christophe, Nathalie and Mai; and all the colleagues I had during the course!
:D :D
Anonymous

When I started the course I didn't have any idea of what we were talking about; however, the classes are easy to follow, the content is always clear and the videos are of great value. I liked that the interview professionals with a lot of experience in their field. I highly recommend this course to anyone who is looking for an esay, basic, hands-on course. Thank you all for the opportunity to learn on line for free, I truly appreciate.
Anonymous

I suggest the course to everyone who wants to learn some basics about Pricing Strategy & Revenue Management.
It is really well organised during all the four weeks with different activities proposed and "Check Assessment Tests" to focus on the main concepts week by week.
So I enjoyed the course and the related videos about real life scenarios. Thank you!
Anonymous

I suggest the course to everyone who wants to learn some basics about Pricing Strategy & Revenue Management.
It is really well organised during all the four weeks with different activities proposed and "Check Assessment Tests" to review the main concepts.
I enjoyed the course and in particular the videos related to real life scenarios. Thank you!
MultiBabylia

I learned a lot with this class, it help me have a view on the RM. Everything was well explain, also the expert intervenants were very clear with their explaination. For the first time I finished an online course, it was so interessting and well structured. Thank you again.
Anonymous

Good basic course. The concepts are presently simply and clearly. The course is easy and short enough to complete even if you have limited time.
Do not expect an advanced or detailed revenue management course . The quizzes are very simple, good enjoyable basic intro to RM.
Anonymous

This course helped me to understand in simple what is RM and its use. Will surely be benefit for me in my career. thanks to the moderators.I recommend those willing to pursue career in revenue management or entrepreneur/start-up businesses to join the course.