Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

UX Research & Strategy

via Designlab

This course may be unavailable.

Overview

What you'll learn

You'll form a strong foundation in UX, gain a deep understanding of how to find customer needs through different research techniques, and develop a real portfolio of UX work with deliverables like personas, storyboards, and empathy maps.

  • 14 Projects
  • Unlimited Feedback
  • 4 Skype Sessions

UX design isn't about making something pretty — it's about creating exceptional products that people want and need. The best way to do that is to deeply understand your users, and keep them in mind through every step of the design process. In this 4-week online course, you'll:

  • Learn the basics of UX, and user-centered design
  • Explore the core research techniques professionals use to gain customer insight, and get experience by working on hands-on projects
  • Develop your UX portfolio, creating deliverables like personas, storyboards, customer journey maps, & empathy maps
  • Work with your own expert mentor, with feedback on all your work and weekly Skype sessions

UX Research is made for you

Tailor-made for people who want to add UX to their skillset, this course takes about 10 hours/week between online lectures, projects, & mentor work.

  • Aspiring UX designers

    Learn how customer-centered design is changing the way businesses operate, and why customer research and validation are key to design success.

  • Product managers & entrepreneurs

    Customer research, insight, and understanding are the keys to a great product. Learn the tools of the trade and improve your own craft.

  • Print/graphic designers

    Move beyond print & graphic design and become a well-rounded product designer! Learn how to make the jump into digital by delving into the foundations of UX.

 

By the end, you'll know all about user research, and have a toolkit of methods you can use throughout your career. You'll have a strong portfolio of work and crucial real experience to draw upon for interviews. Whether you want a career in UX/UI Design, or you just want to build better products, this course is the perfect next step.

Syllabus

WEEK 1

Intro to Product Design

Learn the basics of UX design, and how a user-centered design process can help us make better products.

WEEK 2

Customer Empathy - Artefacts

Learn about the actual deliverables created in user research, and make your own.

  • Empathy Maps
  • Storyboards
  • Customer Journey Maps
Understanding Competitors

No product lives in a vacuum. Learn how to assess and report on competitors before you build your own products.

  • Heuristic Review
  • Feature Analysis
  • Feature Matrix

WEEK 3

Defining the Problem

Now that we have built empathy and a deeper understanding of our customers, we'll create some problem statements or “Points of View”.

Hypotheses and Validating assumptions

Learn how to define hypotheses, test them, and measure what success looks like.

WEEK 4

Testing our Assumptions

As part of the design process we need to create artefacts to test our assumptions.

  • Quantitative/Qualitative Testing
  • Landing Page Testing
  • Usability Testing
  • Data-driven design
Customer Empathy - Research techniques

Learn how to build empathy with a toolkit of research techniques.

  • Contextual Inquiries
  • Diary Studies
  • Customer Interviews

Reviews

Start your review of UX Research & Strategy

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.