What you'll learn
Four weeks. 5-10 hours per week.
You'll have the skills and knowledge necessary to cohesively create a logo, brand, and identity. You'll learn how to present the identity in various marketing, media, and production environments. By the end of the course, you'll be able to confidently take on new branding & identity projects.
- 14 Projects
- Unlimited Feedback
- 4 Skype Sessions
The Branding & Identity Design class will prepare students to design and establish visual identities and brand standards across a variety of mediums. The course will help the designer look beyond logo design and acquire a fundamental understanding of the aspects of designing a brand system that is scalable and replicable, regardless of application. In this 4-week online course, you'll:
- Design a logo and apply the logo across a variety of platforms and applications.
- Create a business overview, looking at your market competition and customers.
- Develop a brand standards guide, in which you’ll define typographic, color, design and voice standards.
- Hone your skills & build your branding portfolio with a series of hands-on projects
- Work with your own expert mentor, with written feedback on all your work and 4 Skype sessions
You'll end the course with a certificate of completion, a portfolio of projects, and a strong foundational skillset in branding that you can use to work on branding and identity design projects.
Branding is made for you
The course is tailor-made for busy professionals. Spend about 6 hours per week on readings, projects, and mentor work.
- Designers or aspiring designers
Any designer or aspiring designer wanting to develop their experience and knowledge of designing brands will find this course useful.
- Marketers and business leaders
If you're considering a brand update, working through the brand identity creation process will be a valuable exercise — even if you ultimately end up working with an expert!
