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University of Pennsylvania

English for Business and Entrepreneurship

University of Pennsylvania via Coursera

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Overview

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Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. To enroll in this course for free, click on “Enroll now” and then select "Full Course. No certificate." This course is designed for non-native English speakers who are interested in learning more about the global business economy. In this course, you will learn about topics and language necessary to succeed in the international workplace. You will explore business English through authentic readings and video lectures, while learning about business vocabulary, concepts, and issues. Unit 1 will provide an introduction to entrepreneurship by examining ideas, products, and opportunities. In unit 2, you will learn about the basics of market research, including how to identify an opportunity. The next unit in the course will focus on business plans, why these plans are important, and will give you a chance to practice composing a business plan. In the final unit of the course, we will present basics for funding a business and will help you create a persuasive presentation, or pitch, based on a business plan. Unless otherwise noted, all course materials are available for re-use, repurposing and free distribution under a Creative Commons 4.0 Attribution license. Supplemental reading materials were provided by Newsela, which publishes daily news articles at a level that's just right for each English language learner.

Syllabus

  • Unit 1: Becoming an Entrepreneur
    • In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship.
  • Unit 2: Identifying an Opportunity
    • This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions.
  • Unit 3: Creating a Business Plan (Part 1)
    • This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing.
  • Unit 3: Creating a Business Plan (Part 2)
    • In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own.
  • Unit 4: Attracting Investors and Obtaining Financial Support
    • In this unit, we will discuss different ways to get the money needed to start a business. At the end you will create a "pitch" to present your business ideas.

Taught by

Amy Nichols and James Riedel

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Reviews

4.7 rating, based on 7 Class Central reviews

4.8 rating at Coursera based on 4788 ratings

Start your review of English for Business and Entrepreneurship

  • Anonymous
    It was good introduction to vocabulary and some grammar gave some good useful tips for the future with interesting articles to read. The length of videos was ideal, not too long not too short. Many people take this course there is an active discussion going on if you are interested to participate there is the opportunity. There are study cards via quizlett which helps with new vocabulary. You can practice as much as you want.
    I found it an easy course, finished quickly but learned so much through the course. I would recommend it to people who do not know much about these topics.
  • Profile image for Layla Kimura
    Layla Kimura
    As the title told you, you can learn both English and Entrepreneurship at the same time.
    This course uses very simple English you don't need to worry about. The speed controller function helped me because the teachers speak slowly.
    It was the good opportunity for me to review my understanding of what I learned through building up a startup.
  • Agnes Borges Silva
    That's is a wonderful way to get better on your skills, it's a good option and it's free as well so everybody has to try and take the chance to know this amazing way to start harder without any excuse
  • Anonymous
    At the moment I have to thank you, because my dream was to study abroad abroad with this unique opportunity I will be able to take my English course, I'm Brazilian.
  • Ana Lazarova
  • Danee Charoensup
    I, daranee chearoensup
    I would like to learn more for get knowlage in english bussiness and how to manage plan and how to persent in the meeting
  • Profile image for Erika Lana Lana
    Erika Lana Lana
    Eu quero entender o ingles, para desenvolver a minha carreira, eu estudo a lingua porem nao sou fluente por isso me interessa estudar mais e mais
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