Introduction to Personal Branding

This course does a number of things right and falls short on others.

First of all, the instructor presents a convincing argument in favor of personal branding. Before taking this course, you might think of personal branding as arrogant or 'icky' but that is not so. In whatever profession you are, the opinion of other people matters a lot. If you are known to be reliable and career oriented, people will approach you whenever they need your help in something they know you are good at. If you ar invisible, you can't complain of being left out. Personal branding guides your career and exposes you to valuable opportunities. This course will surely help you develop a positive approach towards personal branding.

The problem with this course is that it stops there. Despite having developed a strong band for herself, the instructor does not go into the mechanics of how she did developed her brand. That would have helped a lot. It simply does not do justice to the 5 weeks format. This course content can easily be wrapped up in 2-3 weeks with minimal effort (2-3 hrs/week).

I also think that the assignments should have been assigned in closed groups where people would have be required to assess each other's social media platforms and talk about persoanl branding issues as a course requiremnt becasue that is usually the purpose of these classes. Unless someone helps me improve my presence, I may keep repeating the same mistakes which I am doing right now.

For the past year and a half, I've worked as the Chief Editor for a personal branding startup. I took this course in order to determine whether the philosophy taught here differed or expounded upon the methodology we've developed and utilized when working with clients.

Kim's enthusiasm, as seen in the video segments, keeps the class interesting. Also, the advice she shares is helpful for anyone looking to create his/her personal brand. If you're the go-getter type interested in defining who you are and what you stand for, as well as translating your mission and values into a tangible digital presence, this class is for you! If you're looking to differentiate yourself from coworkers or others in your field, this class is also for you. And if you're looking to delve a little bit deeper into how you can impact the lives of others through the gifts you've been given - this class is most certainly for you! Enjoy!

Great course, I'd totally recommend it. The teacher was amazing! She really knows a lot about branding and I felt I learned a lot from her (plus she's funny!). She also supplied us with many awesome links to articles and videos to even further our knowledge of personal branding and get other perspectives from different sources. If you are asking yourself "Why should I be bothered about branding, that's some marketing stuff I don't care about", then know - this is a MUST for every single person who exists online (and since you are reading this right now, you most likely are), because by having profiles and engaging on the interwebz, you inevitably are building a reputation and this class will teach you how to manage that reputation.
- Lenka