Looking to stand out from your competitors? Build or strengthen your trademark or corporate? Adhere your partners and employees around a project? Stimulate change? We offer you a practical toolkit to learn how to build a digital storytelling strategy for internal and external communication, with interactive, tailored according to your problem, your targets and your key messages. Playing on the springs of the narrative and emotion, as well as on levers such as interaction, virality or co-creation of content, the Digital Storytelling will allow you to break into the surrounding info-obesity, creating meaning in your communications, motivate, unite, engage and retain your audiences.
Overview
Syllabus
Structure types in digital narrative
forms and types of digital narrative focus
and narrative Vectors digital media
crossmedia storytelling transmedia storytelling versus Strategy Strategy
Building a Digital Storytelling strategy from a brief communication
Taught by
Alina Voicu
