New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.
Technology Commercialization, Part 1: Setting up your Idea Filtering System
University of Rochester via Coursera
Overview
Syllabus
- Week 1 - Case for Action
- Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed
- Week 2 - Why so hard?
- Top reasons why commercializing technology is so difficult
- Week 3 - Customizing Your Filter
- Turning those challenges into an Idea Filter
- Week 4 - Discussing Filters from Different Creeds
- Customizing Your Idea Filter: the best ideas for your particular Creed and Examples of various Filters for differing dimensions of Creed
Taught by
Mark Wilson
