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University of Pennsylvania

Social Entrepreneurship

University of Pennsylvania via Coursera

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Overview

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How do we create innovative and effective solutions to social problems around the world ? This course was designed for individuals and organizations who want to identify and bring about transformative societal change. Professors Jim Thompson and Ian “Mac” MacMillan help you develop both a strategy and a framework for your social enterprise based on their years of experience and expertise teaching social entrepreneurship and advising entrepreneurs. You’ll learn how to define a social problem, understand contextual realities, develop a solution, and plan for effective deployment. By the end of this course, you’ll have a deep understanding of the realities of launching an enterprise, be prepared for every step of the process, and put your social entrepreneurial venture on the path to success.

Syllabus

  • Module 1
    • In this module, you’ll learn how to define a social enterprise and develop its basic framework. You’ll gain a deep understanding of the critical importance of research to identify patterns, cause, and context. You’ll master the process of Idea Generation and analyze the successes and failures of others to be better able to attract funding for your social enterprise. You’ll also learn how to examine factors and contexts through Segmentation, and differentiate between Transactional Accessibility and Acceptability. By the end of this module, you’ll have a more clearly defined understanding of the problem your organization wants to tackle and how to fund your project.
  • Module 2
    • This module was designed to promote a deep understanding of your beneficiaries through segmentation in order to design solutions to the Social Problem of your enterprise. After identifying and segmenting major factors and contexts of your population, you’ll draft a Segment Attractiveness Scoring Table that will enable you to analyze the beneficiaries of your solution, and then use the Beneficiary Experience Table to refine that solution. Finally, you’ll learn how to differentiate between Screen-In and Screen-Out Criteria to identify potential problems. By the end of this module, you’ll be able to create a Concept Map for your own social enterprise, and visualize the trajectory and potential outcomes of your solution.
  • Module 3
    • In this module, you’ll examine the details and operational realities of your social enterprise. You’ll identify deliverables, needs of beneficiaries, and expected costs. You’ll explore key concepts such as Unit of Business, Social Impact and Financial Goals, and the Deliverables and Cost Table to assist in operationalizing the venture. By the end of this module, you’ll be able to better assess how success will be defined in your venture and the key deliverables and capabilities required to maintain your social enterprise.
  • Module 4
    • This module was designed to help you test the feasibility of your social enterprise. By utilizing the Most Competitive Alternatives in organizing a Proposed Beneficiary Experience Table, you’ll be able to assess advantages and disadvantages against relevant competition. Once you have a plausible and attractive proposition, you’ll deploy a quick and cost-effective test-of-concept to scaffold future success for your venture. Finally, you’ll discover the inevitable socio-politics that emerge with multiple stakeholders, and learn how to navigate these issues effectively while maintaining support. By the end of this module, you’ll have developed a powerful strategy that will ensure success for your social entrepreneurial ventures.

Taught by

Kai Hockerts

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Reviews

3.5 rating, based on 4 Class Central reviews

4.7 rating at Coursera based on 397 ratings

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  • Lisa Bateman
    The course starts out like the horses being released from the gate of the Kentucky Derby. After the initial week of "get to know the platform" and some stories from successful social entrepreneurs, you are told to form or join a team to complete a 7 day fund raising challenge. Although not counted toward successful completion, this 2nd week in the course was stressful - not unlike a round of speed dating (never speed dated, but that's the way it felt to me.) The common thread in all the courses is to develop a business plan for a social venture. I hadn't even come up with anything more than what my passion was - and that's what I was really hoping for. Being a busy time in my work life, I decided to drop.
  • Nithya.m
    An entrepreneur as a person who only provides capital,without taking part in the leading role in an enterprise.
    It also adds that entrepreneur is a person who starts the business or firm Now,Let us take few examples,to test whether we have correctly understood the meaning.
    1.prabahudeva,ceinema director and actor
  • Jeroen
  • Jaafer Ameni
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