Web Summit Courses

Big Data and the New Age of Advertising

Explore big data's impact on advertising with industry leaders, discussing customer acquisition, brand building, and the future of data-driven marketing strategies.

• YouTube
• 24 minutes
• On-Demand
• Conference Talk

Media Matters

Insightful discussion on the current state of media with industry leaders Jim Lanzone and Steven Bertoni, exploring trends, challenges, and opportunities in the evolving media landscape.

• YouTube
• 15 minutes
• On-Demand
• Conference Talk

Making Technology Influence People

Explore how modern marketers leverage technology for customer engagement and brand messaging, with insights on overcoming challenges and creating utility in the digital age.

• YouTube
• 19 minutes
• On-Demand
• Conference Talk

Winning Hearts and Minds with BT Sport

Insights on winning audience loyalty in pay TV from BT's executive director of programming, discussing strategies for engaging viewers and building brand affinity.

• YouTube
• 20 minutes
• On-Demand
• Conference Talk

Marketing in the Moment

Explore how AI and machine learning can revolutionize media planning and unlock new possibilities in marketing strategies and creative thinking.

• YouTube
• 19 minutes
• On-Demand
• Conference Talk

Global Audience, Personalised Marketing

Explore strategies for effective global marketing campaigns that resonate across diverse cultural audiences, featuring insights from industry leaders in digital technology and media.

• YouTube
• 19 minutes
• On-Demand
• Conference Talk

M Stands for Messenger

Explore Facebook's AI-driven marketing revolution through Messenger, discussing e-commerce, scaling, future plans, and the impact on businesses and brands.

• YouTube
• 20 minutes
• On-Demand
• Conference Talk

The Real Life Math Man

Explore market research in the big data era with Kantar CEO Eric Salama and WIRED's Greg Williams, discussing data usage, measurement, and evolving brand strategies.

• YouTube
• 21 minutes
• On-Demand
• Conference Talk

How to Win in Channel You

Explore opportunities for connecting with mobile consumers in the age of context and learn how brands can get closer to their customers in "channel you."

• YouTube
• 24 minutes
• On-Demand
• Conference Talk

The 21st Century Agency

Explore how technology is reshaping agency connectivity in the digital era, examining the shift from traditional structures to more agile, collaborative approaches.

• YouTube
• 19 minutes
• On-Demand
• Conference Talk

Guerilla Marketing the OnePlus Way

Discover OnePlus' disruptive guerilla marketing strategies that challenged traditional mobile phone industry norms, as shared by co-founder Carl Pei in conversation with WIRED's Spencer Reiss.

• YouTube
• 18 minutes
• On-Demand
• Conference Talk

Mobile is Eating the World

Explore how mobile technology is shaping the future of tech, creating unprecedented market opportunities and revolutionizing industries across the globe.

• YouTube
• 24 minutes
• On-Demand
• Conference Talk

Creativity Defined

Explore how technology drives creativity and empowers innovation, contrasting with traditional education systems. Gain insights from industry leaders on bridging this gap.

• YouTube
• 20 minutes
• On-Demand
• Conference Talk

The Parenting of Creativity

Explore the role of love in fostering creativity and achieving greatness, as discussed by AKQA's CTO Ben Jones in this thought-provoking talk.

• YouTube
• 20 minutes
• On-Demand
• Conference Talk

Restless Natives

Exploring the nuances of native advertising and sponsored content with industry experts, discussing future trends and implications for digital marketing.

• YouTube
• 24 minutes
• On-Demand
• Conference Talk