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Explore the significance of connecting personal narratives to broader societal goals in this TEDx talk by Robert Baines. Discover how aligning individual stories with the greater aims of Canadian society and the rules-based international order can bring more meaning and unity to our lives. Learn about the importance of fostering a sense of purpose and unity in an increasingly fractured world through Baines' compelling insights. Gain perspective from his experience as President and CEO of the NATO Association of Canada, his work in international business councils, and his service in the Canadian Armed Forces Reserve.